This Is the End


Markets, Risk and Human Interaction

November 18, 2017

Tesla Roadster Turns the Bugatti into a Wrist Watch

In three years Tesla will be rolling out the fastest production car in the world. And not a "production car" as in, we made ten or so of these so it can be called one. No, a production car that rolls off of an assembly line — though I hope the rate of production is controlled with DeBeers-like style — and that still outperforms any car you can buy at any price.
The Tesla Roadster that was unveiled this weekend and is slated for delivery in 2020 is not only better, it is in a different league in terms of its performance specs when compared to any car at any price. Including, for example, the 1500 hp Bugatti Chiron, which starts at $2,998,000.  The Roadster does zero to sixty in under two seconds (no other car is even built with the idea it can beat two seconds), a quarter mile in under nine seconds (no other car is even close to nine seconds). Top speed of over 250 mph. (It might be ten or twenty mph shy of the record here, we will have to see. Musk has said once it gets into production, the performance might exceed what we are seeing with the prototype. For now we just know it is "over 250 mph".) Plus, it seems to be user-friendly. Obviously it is quiet. And it seats four, at least if two of the four are small.

And, its best-in-the-world performance in terms of speed and acceleration will not even be the headline item when it gets its test-drive reviews. I predict that the Tesla Roadster will take corners unlike any car built today. First of all, it has a lower center of gravity because of its batteries. Second, it can have the distribution of that weight precisely tuned because the batteries can be placed most anywhere on the underbelly. And third, with a separate motor for each of the rear tires, the Tesla can have a computer assist that keeps the car from skidding out as you take a corner. Anyone who has tried to make a Tesla S skid on wet or icy roads already knows this. Imagine what happens when you are speeding around a turn and the computer can differentially send more torque to one tire versus the other.

And, this is only the beginning. As Musk has pointed out, by the time the car is in production there will doubtlessly be further improvements. And even then, it is only Version 1.0. The bigger point is that an electric car is a better technology than the gas-powered car. Over time the gas-powered car will have to yield.

Already, two days after the announcement, I have been reading the reaction from the aficionado of  high-end sports cars, supercars, and, as the Bugatti and its kin are called, hypercars. The basic argument is: "There is more to a sports car than how fast it goes. It is the workmanship. The feel of the car shifting gears. The sound of the engine growling.  The melding of man and machine." It is the laudable appreciation of these finer points that is behind the market for mechanical timepieces. They cannot be as accurate, but they embody the workmanship of great craftsmen; the feel of winding the spring; the sound of the mechanism ticking; the melding of man and machine (I guess).

So it will be for the exquisitely crafted cars of today, from the Ferrari to the Bugatti. If we take performance as the objective, the best car in the world will no longer be one that is one or two or three million dollars. It will, at least for a time, be the two hundred thousand dollar Tesla. And after that, it will be another electric car. Like fine timepieces, the supercars of today will be admired and owned not for superlative performance, but for an appreciation of their workmanship and their mechanical intricacy.